Digital Marketing Company in Lucknow

Digital Marketing Classes in Lucknow

Digital Marketing Classes in Lucknow, Digital Marketing Course

Digital Marketing Classes in Lucknow, Digital Marketing Course

This article will list out how companies use digital marketing for their success. Furthermore, you will also know the different digital marketing skills you should learn to get a job and perform outstandingly in your career.

What will we deal with in this article? We will know the answers for five questions found below,

  1. How Does Digital Marketing Work for Businesses?
  2. What are the Main Ways in which Digital Marketing Helps a Company?
  3. How Do Businesses Engage in Digital Marketing?
  4. What Aspects of Digital Marketing is Important for a Business?
  5. How can Digital Marketing Skills be Used in Business?

 

How Does Digital Marketing Work for Businesses?

Digital marketing can work for any type of business in all industries. Be it whatever products or services your company sells, digital marketing can be still used to build buyer personas in order to identify your audience needs. Moreover, you can also create valuable online content.

B2B Digital Marketing

If your company is business-to-business type then your digital marketing strategy will be to attract and convert the highest quality leads for your salespeople. You will do this through the website and other supporting digital channels.

B2C Digital Marketing

On the other hand, if your company is business-to-consumer, depending on the price point of your products, the goal of your digital marketing efforts will be to attract people to your website. And also to make them become your customers without the need of speaking to a salesperson.

 

What are the Main Ways in which Digital Marketing Helps a Company?

Contrary to offline marketing efforts, digital marketing allows you to see accurate results in real time.

Likewise, with digital marketing, you can measure the ROI of any aspect of your marketing efforts. Let me give you some examples,

Website Traffic

With digital marketing, you can find out the exact number of people who have viewed your website’s homepage by using several digital analytics software.

Importantly, you can see how many pages have been visited, what device people use, and where they come from.

Content Performance and Lead Generation

Imagine you posted a brochure in a mailbox (offline). You would really not know how many people opened the brochure and even more how many read it sincerely.

But if you post the same brochure online, you can measure exactly how many people viewed the page where it’s hosted. Moreover, you can also collect the contact details of those who downloaded it by using forms.

Equally important, you can, not only measure how many people are engaging with your content, but you’re also generating qualified leads when people download it.

How Do Businesses Engage in Digital Marketing?

Businesses generally use digital marketing to drive sales and revenue.

The top three digital marketing channels used by businesses are social media channels/marketing, a website, and email marketing.

Other digital marketing channels used by businesses are display/banner ads, mobile app, and content marketing.

Top digital marketing goals that companies try to achieve apart from increasing sales and revenue are, to increase brand awareness, converting leads, stand out from competitors and increase website traffic.

On the other hand, businesses have different digital marketing goals based on their size. Large businesses use digital marketing to stand out from the competition whereas small businesses use digital marketing to increase brand awareness.

Digital Marketing Classes in Lucknow, Digital Marketing Course

Digital Marketing Classes in Lucknow, Digital Marketing Course

What Aspects of Digital Marketing Is Important for a Business?

There are different types of digital marketing that are important for your business. They are,

Search Engine Optimization SEO

SEO is a marketing discipline focussed on growing visibility in organic (non-paid) search engine results. 70-80% of search engines’ users are focussing only on organic results.

Importantly, 61% of marketers say improving SEO and growing their organic presence is their top inbound marketing priority.

Video content is 50 times more likely to drive organic search results than plain text.

48% of consumers start mobile research with a search engine.

72% of consumers who did a local search visited a store within five miles.

Google, drives 96% of mobile search traffic.

The number of voice queries increased by 3,400% between 2008 and 2017.

 

PPC

PPC stands for pay-per-click, a model of online marketing/online advertising in which advertisers pay a fee each time one of their ads is clicked. It is a way of buying visits to your site rather than earning those visits organically.

Search engine advertising is one of the most popular forms of PPC. 64.6% of people click on Google Ads when they are looking to buy an item online.

Importantly, the average conversion rate in Google Ads across all industries is 2.7% on the search network and 0.89% on the display network.

The average clickthrough rate in Google Ads across all sectors is 1.91% for search and 0.35% for display.

66% of buyer-intent keywords are paid clicks.

 

Content Marketing

Content marketers employ a strategic form of marketing approach focused on creating and distributing valuable, relevant, and consistent content. This is done to attract and retain a clearly-defined audience and to drive profitable customer action.

55% of marketers say that blog content creation is their top inbound marketing priority.

Companies that published 16 or more blogs in a month got about 3.5 times more traffic than companies that published zero to four monthly posts.

Interestingly, content marketing gets three times more leads than paid search advertising.

 

Social Media

Pinners are just as likely to purchase as users from other social channels but spend 50% more on average compared to other social channels. They also spend 20% more than users referred from non-social channels, including search.

80% of millennial Pinterest users say that the platform helps them decide what they should buy.

59% of Americans believe that customer service through social media has made it easier to get their questions answered and issues resolved.

Digital Marketing Classes in Lucknow, Digital Marketing Course

Digital Marketing Classes in Lucknow, Digital Marketing Course in Lucknow

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